{"id":460,"date":"2023-12-18T11:31:51","date_gmt":"2023-12-18T11:31:51","guid":{"rendered":"https:\/\/smartcampaign.ro\/eng\/?page_id=460"},"modified":"2023-12-21T12:00:13","modified_gmt":"2023-12-21T12:00:13","slug":"optimizing-the-conversion-rate","status":"publish","type":"page","link":"https:\/\/smartcampaign.ro\/eng\/optimizing-the-conversion-rate\/","title":{"rendered":"Optimizing the conversion rate"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; kd_image_overlay_color=&#8221;rgba(10,8,8,0.12)&#8221; kd_image_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1703160006581{padding-top: 200px !important;padding-bottom: 110px !important;background: #515151 url(https:\/\/smartcampaign.ro\/eng\/wp-content\/uploads\/2023\/12\/AdobeStock_186112198-1536&#215;1025-1.jpeg?id=165) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; top_section_title=&#8221;&#8221; bottom_section_title=&#8221;&#8221;][vc_column][vc_custom_heading text=&#8221;Conversion Rate Optimization&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<div class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign- \" data-size=\"12\" data-valign=\"\">\n<div id=\"dslc-module-e50a82b885b\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"e50a82b885b\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">We track Key Performance Indicators (KPIs) to convert website visitors into regular customers<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign- \" data-size=\"12\" data-valign=\"\">\n<div id=\"dslc-module-2e53ece6ce4\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"2e53ece6ce4\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\" style=\"text-align: center;\"><\/div>\n<\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 286px; top: -8.8px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1702502390549{padding-top: 60px !important;padding-right: 100px !important;padding-bottom: 80px !important;padding-left: 100px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1541584818078{padding-right: 20px !important;}&#8221;]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeIn   vc_custom_1702900626725\" data-animation-delay=200><h2 class=\"separator_off\" style=\"line-height: 40px;\">Empowering Success Through Strategic Communication Solutions<\/h2><h6 class=\"subtitle \" >Clear and effective communication greatly increases sales, customer loyalty and business value in the marketplace. Through the services we offer you, we help you find the audience that needs your services and we help those who are looking for a solution to a problem to find the solutions you offer.<\/h6><\/header>[vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;468&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1702900604700{padding-right: 20px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1541584821670{padding-left: 20px !important;}&#8221;][vc_single_image image=&#8221;469&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1702900598879{padding-left: 20px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeIn   vc_custom_1702900594518\" data-animation-delay=200><h2 class=\"separator_off\" style=\"line-height: 40px;\">Tailored Project Strategies for Maximum Conversion Rates<\/h2><h6 class=\"subtitle \" >For each individual project, our team of specialists does a thorough research and identifies the niches with the greatest buying potential. The strategy we propose is customized according to your business goals and needs. The KPIs (Key Performance Indicators) we track help us offer you the best solution to get the conversion rate you want.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1540821183674{padding-top: 100px !important;padding-bottom: 100px !important;background: #1a1a1a url(https:\/\/www.ekko-wp.com\/static\/wp-content\/uploads\/sites\/3\/2018\/10\/intro-section16.jpg) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1541519678532{padding-left: 0px !important;}&#8221;]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeIn   vc_custom_1702899819990\" data-animation-delay=200><h2 class=\"separator_off\" style=\"color: #ffffff;\">We help you achieve a higher ROI (Return Of Investment) by increasing the number of buyers among those who visit your site.<\/h2><h6 class=\"subtitle \" style=\"color: #ffffff;\">Because the ultimate goal is to sell, mere site visits are not enough. Our team of specialists track metrics and use advanced Split Testing strategies to increase your website conversion rate and bring high-potential customers to your sales page. The customer data we provide you in performance reports will help you streamline your business and get more profit without increasing your investment.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-12 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1516103198991{padding-right: 0px !important;}&#8221;]<div class=\"kd-photobox kd-animated fadeInUp \" data-animation-delay=200><div class=\"photobox-img\"><a href=\"\"  ><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/smartcampaign.ro\/eng\/wp-content\/uploads\/2023\/12\/13429916_5252445-removebg-preview.png\" class=\"attachment-full\" alt=\"\" title=\"13429916_5252445-removebg-preview\" \/><\/a><\/div><div class=\"phb-content text-left \" >\n                  <h5 >Conversion rate<\/h5>\n                  <p ><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1702498070270{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign- \" data-size=\"12\" data-valign=\"\">\n<div id=\"dslc-module-192\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"192\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p style=\"text-align: center;\">We help you develop your business and increase your ROI (Return Of Investment) by constantly optimizing the results that your ads bring (ROAS &#8211; Return On Advertising Spend)!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign- \" data-size=\"12\" data-valign=\"\">\n<div id=\"dslc-module-193\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"193\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\" style=\"text-align: center;\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1702503700652{margin-top: 40px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default icon-top cont-center ib-hover-1  kd-animated fadeInUp\" style=\"background-color: transparent;;\" data-animation-delay=200><div class=\"ib-wrapper\"><i class=\"iconsmind-File-Bookmark iconsmind-Files-Class\" style=\" color: #000000;\"><\/i> <h5 class=\"service-heading\" >Data-Driven Business Excellence<\/h5><p >Using the most advanced tools in the field and tracking advanced metrics, we help you make the best decisions for your business. Testing methods and data collected from user interaction help us lay the foundations of a long-term strategy aimed at increasing your site's performance and increasing your profit.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default icon-top cont-center ib-hover-1  kd-animated fadeInUp\" style=\"background-color: transparent;\" data-animation-delay=400><div class=\"ib-wrapper\"><i class=\"iconsmind-Search-onCloud iconsmind-Cloud-Class\" style=\" color: #0a0a0a;\"><\/i> <h5 class=\"service-heading\" >Precision Testing and Targeted Strategies<\/h5><p >We use advanced methods of testing customer interaction with the site, which subsequently allow us to choose the variant that has the highest conversion rate. The audience is divided into several segments, and each segment uses a different strategy to determine what the customer's preferences are in order to replicate them.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default icon-top cont-center ib-hover-1  kd-animated fadeInUp\" style=\"background-color: transparent;\" data-animation-delay=600><div class=\"ib-wrapper\"><i class=\"iconsmind-File-Link iconsmind-Files-Class\" style=\" color: #0a0a0a;\"><\/i> <h5 class=\"service-heading\" >Strategic Investment Optimization<\/h5><p >Our goal is to optimize every investment you make in such a way that it brings you the maximum profit possible. Each campaign is carefully monitored and based on the generated reports we can offer you better results with the same investment or even a smaller investment.<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1515673465042{background: #1a1a1a url(https:\/\/www.ekko-wp.com\/static\/wp-content\/uploads\/sites\/3\/2018\/10\/parallax.jpg) center no-repeat !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1513764983907{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;]<div class=\"kd_counter icon-top large-counter  \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"221\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" >%<\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Analyzed campaigns<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div class=\"kd_counter icon-top large-counter  \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"320\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" >%<\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Campaigns - Research<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div class=\"kd_counter icon-top large-counter  \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"80\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" >%<\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Content Audit<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div class=\"kd_counter icon-top large-counter  \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"70\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" >%<\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Customer audit<\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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