{"id":496,"date":"2023-12-19T10:33:54","date_gmt":"2023-12-19T10:33:54","guid":{"rendered":"https:\/\/smartcampaign.ro\/eng\/?page_id=496"},"modified":"2023-12-29T14:48:16","modified_gmt":"2023-12-29T14:48:16","slug":"analysis-and-audit-of-the-companys-online-presence","status":"publish","type":"page","link":"https:\/\/smartcampaign.ro\/eng\/analysis-and-audit-of-the-companys-online-presence\/","title":{"rendered":"Analysis and audit of the company&#8217;s online presence"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1703160115106{padding-top: 200px !important;padding-bottom: 110px !important;background-image: url(https:\/\/smartcampaign.ro\/eng\/wp-content\/uploads\/2023\/12\/top-view-businessmen-analyzing-bar-charts-laptop.png?id=510) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; top_section_title=&#8221;&#8221; bottom_section_title=&#8221;&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;Analysis and audit of the company&#8217;s online presence&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<div class=\"dslc-modules-section \" data-section-id=\"d22b38b29cd\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<div class=\"dslc-modules-area dslc-col dslc-6-col dslc-last-col dslc-valign- \" data-size=\"6\" data-valign=\"\">\n<div id=\"dslc-module-c1ff6c312f9\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"c1ff6c312f9\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">A successful digital strategy is based on a correct setup of the analytics of your website and your company.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1702675062888{padding-top: 50px !important;padding-right: 100px !important;padding-bottom: 50px !important;padding-left: 100px !important;background-color: #dff1ff !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1539608429392{padding-top: 40px !important;}&#8221;][vc_column_inner]\r\n            <div class=\"kd-process-steps process_three_elem process-checkbox-template \">\r\n                <ul>\r\n                <li class=\"pss-item kd-animated fadeIn \"  >\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">1<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Continuous Performance Strategy<\/h5>\r\n                            <p >The information presented in our reports gives you complete transparency and can subsequently improve your ongoing, performance optimization strategy.<\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item kd-animated fadeIn \"  data-animation-delay=200>\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">2<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Designs that optimize behavior<\/h5>\r\n                            <p >We are able to effectively plan projects while optimizing behavior through enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.<\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item kd-animated fadeIn \"  data-animation-delay=400>\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">3<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >1. Comprehensive Website Audit<\/h5>\r\n                            <p >Assess website structure, navigation, content quality, user experience, and technical aspects (e.g., page speed, mobile responsiveness).<\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item kd-animated fadeIn \"  data-animation-delay=600>\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">4<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >SEO Assessment<\/h5>\r\n                            <p >Review keyword optimization, on-page SEO elements, meta tags, backlink profile, and overall search engine visibility.<\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item kd-animated fadeIn \" style=\"border-color: #0a0a0a;\" data-animation-delay=800>\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">5<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 style=\"color: #0a0a0a;\">Social Media Presence Evaluation<\/h5>\r\n                            <p >ssess engagement levels, content relevance, consistency across platforms, and the effectiveness of social media marketing efforts.<\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item kd-animated fadeIn \"  data-animation-delay=1000>\r\n                    <div class=\"pss-container\"><div class=\"pss-step-number\"><span style=\"color: #81d742;\">6<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Digital Marketing Performance Analysis<\/h5>\r\n                            <p >Analyze key performance indicators (KPIs), such as conversion rates, click-through rates, and return on investment (ROI). Identify successful strategies and areas for improvement.<\/p><\/div>\r\n                    <\/div>\r\n                <\/li><\/ul>\r\n            <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1702587497111{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;80px&#8221;][vc_custom_heading text=&#8221;Full company analysis&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<div class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign- \" data-size=\"7\" data-valign=\"\">\n<div id=\"dslc-module-15450\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15450\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p>An in-depth audit identifies and corrects potential roadblocks to your website&#8217;s performance and helps build the foundation for your broader digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies, and a plan that ensures your business needs and goals are supported. It also allows us to establish and define appropriate goals and objectives that play an important role in your marketing campaigns. personalized marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign- \" data-size=\"12\" data-valign=\"\">\n<div id=\"dslc-module-15452\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15452\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;501&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;500&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][vc_empty_space height=&#8221;172px&#8221;][vc_custom_heading text=&#8221;Strategic Goal Setting and In-Depth Analysis&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<div class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign- \" data-size=\"7\" data-valign=\"\">\n<div id=\"dslc-module-15450\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15450\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<div id=\"dslc-module-15451\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15451\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p>We work closely with our clients when setting goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for accurate analysis of your business, customers and competition. At the end of our analysis and audit, we present a comprehensive report on our findings, which includes clear and informed recommendations on next steps.<\/p>\n<\/div>\n<\/div>\n<div id=\"dslc-module-224\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"224\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1702673499392{background-color: #332a2a !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1513764983907{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"221\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">The companies analyzed<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"320\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Market analysis<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"80\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Content Audit<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"70\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Customer audit<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"44\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">Event tracking<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div class=\"kd_counter icon-top   \" ><div class=\"kd_counter_content\"><h4 class=\"kd_counter_number\"><span class=\"kd_number_string\" style=\"color: #ffffff;\" data-from=\"0\" data-to=\"52\" data-refresh-interval=\"50\" >0<\/span>\n                                  <span class=\"kd_counter_units\" style=\"color: #ffffff;\"><\/span><\/h4><div class=\"kd_counter_text\" style=\"color: #ffffff;\">In-page analytics<\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1702674863441{padding-top: 60px !important;padding-bottom: 30px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;65px&#8221;][vc_custom_heading text=&#8221;Comprehensive Analytics Solutions&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<div class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign- \" data-size=\"7\" data-valign=\"\">\n<div id=\"dslc-module-15450\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15450\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<div id=\"dslc-module-15466\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"15466\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">\n<p>We offer real-time analytics, on-page analytics, market analytics, content audits, competitor audits, customer audits, and influencer analytics. We also create &#8220;personas&#8221;, which are an effective way to understand your users&#8217; needs while prioritizing the features and functionality of your custom strategy for success. Some of the useful features within our analytics program include: Custom Filters, Automated Tasks, Event Tracking, Funnel Viewing, Assisted Conversions, Visitor Flow, Reverse Goal Paths as well as many other services depending on your business requirements.<\/p>\n<\/div>\n<\/div>\n<div id=\"dslc-module-240\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"240\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"dslc-modules-section \" data-section-id=\"8092c64d9af\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<div class=\"dslc-modules-area dslc-col dslc-6-col dslc-last-col dslc-valign- \" data-size=\"6\" data-valign=\"\">\n<div id=\"dslc-module-14051\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"14051\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-text-module-content\">We offer rigorous testing on all major device types, as well as browsers and operating systems, before you launch your new website and release the project. Testing is done as both a user and an administrator to ensure your site is modern and responsive.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"dslc-modules-section \" data-section-id=\"54a3be57b2c\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<div class=\"dslc-modules-area dslc-col dslc-6-col dslc-first-col dslc-valign- \" data-size=\"6\" data-valign=\"\">\n<div id=\"dslc-module-57\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none dslc-col dslc-12-col dslc-last-col dslc-module-handle-like-regular dslc-in-viewport\" data-module-id=\"57\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\" data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\">\n<div class=\"dslc-separator-wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;503&#8243; 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